Our in-house agency MEDIA CONSULTA Sport & Entertainment is excellently placed to handle integrated communication in the areas of sport, youth and music marketing. Our portfolio is as broad as our experience. Our motto is: everything from a single source – and we are dedicated to a fast and efficient realisation of the entire spectrum of marketing and communication services.

European Cup, World Cup, Formula 1, Tennis, Bundesliga – there isn’t a leading sporting event without a sports publication by MEDIA CONSULTA Sport & Entertainment! In co-operations with TV broadcasting companies such as DSF, RTL and SAT.1 we have published large-circulation brochures which are sold at bookshops and newsagents. They are a powerful medium which brands can use in two ways: either with an innovative media appearance in the market place or as an attractive advertising tool to reinforce their sports involvement – complete with individualised cover, PR and product advertisements, and an introduction by the managing director. And if your favourite sport is not yet part of our program, simply call us and our own editorial and production teams will take care of it.

Another of our key assets is youth and music marketing. Here, MC produces individually tailored youth marketing concepts for companies and brands – whether above-the-line or below-the-line. This includes organising shows for sales promotion, developing and producing music videos and sponsoring bands. Young people are open to new trends and brands and are important sources of advice within their social environment when it comes to purchase decisions. Due to their know-how in many product areas such as electronics, music, travel and clothing, they often have an important part to play in purchase decisions within the family and household context. Judgement and taste are formed at an early age: approx. 50% of teenagers decide on their own appearance and preferred products by the time they are 14 years old. Two years later this increases to 80%. Brands and products which are not known or have not been “learned” by the age of 16 require five times as much advertising to achieve a similar degree of familiarity among the over 25-year-olds. Young people aged between 14 and 25 have some 25 billion euros a year to spend on their favourite products. The 16–19-year-olds alone have around 190 euros to spend per month. MC is happy to provide sound expertise in the field of youth marketing which is based on representative and regularly conducted market research.

Young people are an important source of advice to their parents in making purchasing decisions and they have considerable purchasing power themselves. This is why youth and music marketing are two of the central pillars of MEDIA CONSULTA Sport & Entertainment. We create tailor-made youth marketing concepts which are precisely geared towards the target group. We have extensive experience in organising shows for sales promotion, developing and producing music videos and sponsoring bands. This allows us to confront two major challenges of the brand industry: brand loyalties which are formed early on in life and appealing consistently to the 14 – 25 target group.