http://www.media-consulta.com/ Projects en http://www.media-consulta.com/fileadmin/templates/images/logo_mediaconsulta.gif http://www.media-consulta.com/ 102 83 Projects TYPO3 - get.content.right http://blogs.law.harvard.edu/tech/rss Thu, 04 Nov 2010 00:00:00 +0100 http://www.media-consulta.com/clients/projects/detailview/article/local-marketing-campaign-for-the-city-frankfurt-on-the-main-press-and-information-office.html Since Summer 2010, MC has developed a local marketing campaign for the FIFA Women’s World Cup 2011.... Detailed description Timeframe: Since 2010 Campaign Objectives

• Communicate the FIFA Women’s World Cup 2011 in Frankfurt on the Main
• Present Frankfurt as “the heart of women’s football” to the media and public
• Present Frankfurt as a dynamic and sportive city with an excellent quality of life by generating public and medial attention

Implementation

• Kick-off event on September, 20th in the “Römer” (town hall of Frankfurt)
• regional advertising for the host city Frankfurt am Main
• planning and implementation of events, e.g. roadshow in the run-up to the FIFA Women’s World Cup
• public relations
• Advertising for the FIFA Fan Fest and various public viewing events

Download PDF]]> Thu, 04 Nov 2010 00:00:00 +0100 http://www.media-consulta.com/clients/projects/detailview/article/public-relations-and-events-for-vodafone.html Since 2006, MC has supported various Vodafone sports sponsoring activities and market launches by... Detailed description  Timeframe: Since 2006 Campaign objectives

• Support of the Vodafone sports sponsoring activities with Formula 1 drivers Michael Schumacher, Lewis Hamilton and Keikki Kovalainen
• Support of the Vodafone sports sponsoring activities
• Flanking measures for the market launch various products and services, e.g. “Radio DJ”, Qbowl, Vodafone McLaren Mercedes MP4-23

Implementation

• PR and events for the market launch of the lifestyle feature “Radio DJ”, Mobile Music Client
• Kick-off press conferences and club events in Hamburg and Munich with Thomas Stein (CEO, Jack White Productions) and Joel Berger (Vice President MTV)
• Public launch of “Radio DJ“ featuring Michael Schumacher and Felipe Massa and RTL television Formula 1 presenter Kai Ebel
• Generate an extensive Vodafone branding

Download PDF]]> Wed, 03 Nov 2010 00:00:00 +0100 http://www.media-consulta.com/clients/projects/detailview/article/pr-and-advertising-for-generali-investments.html Since 2003, MC has developed integrated advertising an PR measures for Generali Investments. The... Detailed description Timeframe: Since 2003 Campaign objectives

• The launch and announcement of the brand AMB Generali Asset Managers and Generali Investments
• To position the brand as a qualified provider of funds for the Generali Group
• To achieve widespread awareness for the brand and asset portfolio
• To establish the brand in corporate communication processes

Implementation

• Analysis of the competition, environment, target groups, and brand image of the Generali Group and of the investment market
• Development of the brand’s essence as well as brand positioning
• Conception, design, and implementation of an integrated marketing and PR campaign
• Integrated brand development, including strategic planning
• Development of marketing campaigns as well as design and production of a wide range of advertising material
• Support for media planning and strategy

Download PDF]]> Tue, 02 Nov 2010 00:00:00 +0100 http://www.media-consulta.com/clients/projects/detailview/article/integrated-campaign-for-the-federal-government-of-germany.html Since 2006, MC has implemented various integrated communications campaigns on behalf of the Press... Detailed description Timeframe: Since 2006 Services

• Conception, development and implementation of communication strategies
• Conception, development and implementation of design concepts
• Implementation of classic PR campaigns
• Conception and organisation of events

Implementation

• Communication measures for the National Integration Plan
• Back-up press liaison work for the initiative “Experience is Future”, as well as online editorial work for the website www.erfahrung-ist-zukunft.de
• Design of advertisement and posters, production of TV commercials on the theme of integration
• Conception and organisation of the information tour “Europe election 2009”
• Conception and organisation of the Open Day of the German Government at Federal Chancellery
• Conception and implementation of communication measures during the EU summit 2007
• Supporting press work for the Europe Festival; design and distribution of information material in three languages
• Implementation of the Citizens Festival 2009 with 750,000 visitors: Public Relations, meida collaborations, event management (organisation of the stage program and the festival, arts and VIP support during the event), intervention of interviews, advertising

Download PDF ]]> Mon, 01 Nov 2010 00:00:00 +0100 http://www.media-consulta.com/clients/projects/detailview/article/pr-campaign-for-the-launch-of-the-new-galliano-fragrance.html For market launch of the new fragrance "John Galliano", MC has implemented a PR campaign in Germany... Detailed description Timeframe: Since 2010 Campaign Objectives

• Intensive press work for market launch of the women‘s fragrance „John Galliano“ (EdT) in Germany
• Organisation of internal showrooms in beauty editorial offices as well as arrangements with media co-operations

Implementation
Product-PR

• Development of a PR strategy
• Extensive PR measures, especially press and media work
• Organisation and implementation of internal show rooms at beauty and lifestyle editorial offices of leading women‘s magazines
• Response to journalist enquiries
• Initiation and processing of media co-operations in the form of raffles with print and online media
• Evaluation and media resonance analysis

Download PDF]]> Sun, 31 Oct 2010 00:00:00 +0200 http://www.media-consulta.com/clients/projects/detailview/article/integrated-campaign-for-malta-and-air-malta.html Since 2004, MC has realised a European advertising and PR campaign for the tourism destination... Detailed description Timeframe: Since 2004 Campaign objectives

• Pan-European communication measures promoting Malta as an attractive tourism destination
• Generate awareness of Malta’s benefits within the target groups of the diverse tourism segments
• Communicating Malta as a conference and incentive destination
• Communicate Malta as an attractive holiday destination with various cultural possibilities
• Opening of new target groups and markets

Implementation

• Development of an integrated pan-European campaign featuring advertising, PR services, event management, online measures and media planning
• Development of an effective corporate campaign design
• Implementation of a pan-European advertising campaign
• PR and event measures
• Organisation of photo shoots
• TV and film production

Download PDF]]> Sat, 30 Oct 2010 00:00:00 +0200 http://www.media-consulta.com/clients/projects/detailview/article/integrated-campaign-your-world-your-business-for-the-european-commission.html On behalf of the Directorate-General for Enterprise and Industries, MC has realised the campaign... Campaign objectives

• Promotion support of the EU-policy for CSR and entrepreneurship
• Information of young entrepreneur about independence and responsible action

Implementation

• Production of an information movie and a viral-spot
• Development and production of a business game for the secondary education II in all 23 EU languages
• Development and programming of the campaign website
• Organisation of the launch event in Brussels
• Public relations and program development
• Organisation of a press trip
• Viral marketing on video communities

Download PDF]]> Fri, 29 Oct 2010 00:00:00 +0200 http://www.media-consulta.com/clients/projects/detailview/article/local-marketing-campaign-for-rhineland-palatine.html Since 2005, MC has realised integrated communication campaigns for the federal state... Detailed description Timeframe: Since 2005 Campaign objectives

• Raising awareness for Rhineland-Palatinate, especially among decision makers, opinion leaders and the population of Rhineland-Palatinate
• Implementation of the campaign`s focal points business development, educational advancement and quality of life in reference to the creative guideline “achievement and vitality”

Implementation Development and implementation of an integrated communication campaign with the following elements:

• Avertising (incl. print, TV and cinema spot, radio and online advertising)
• Development of the campaign claim “Rheinland-Pfalz. Wir machen’s einfach."
• Media planning: purchase, optimisation and evaluation
• Public relations, e.g. press conferences, flanking PR measures
• Interactive: Conception and implementation of the microsite www.wirmachenseinfach.rlp.de

Download PDF]]> Thu, 28 Oct 2010 00:00:00 +0200 http://www.media-consulta.com/clients/projects/detailview/article/integrated-campaign-on-the-year-of-france-in-russia-2010.html On behalf of the French Ministry for Foreign Affairs, MC has coordinated and realised all... Detailed description Timeframe: Since 2010 Campaign objectives

• Promote the “Year of France in Russia 2010” among the general public and intermediary target groups in Russia
• Reinforce the existing positive image of France in Russia and use it as a solid basis for further communication by avoiding antiquated clichés related to French past achievement
• Promote France as an innovative,creative and multicultural society

Implementation

• Continuous consulting on the communication of over 300 events
• Organisation of the opening with a press conference and the ceremonial opening in the Pushkin Museum
• Media cooperations and social media activities
• Press trips of Russian journalists to France and French journalists to Russia
• Poster campaign in Moscow and other major cities
• Production of AV news packages
• Photo competition and travelling exhibition
• Research of sponsors

Download PDF]]> Tue, 26 Oct 2010 00:00:00 +0200 http://www.media-consulta.com/clients/projects/detailview/article/redesign-of-the-innovative-medicines-initiative-imi-website.html In 2010, MC Interactive was entrusted with the redesign of the Innovative Medicines Initiative... Detailed description Timeframe: Since 2010 Campaign Objectives

• Developing a new and appealing website for IMI
• Improved usability and accessibility of the website
• Improved functionality of the website

Implementation

• Developing a new website structure
• Developing a new design
• Implementing the website on the Content Management System Drupal 6.19
• Establishing a additional newsletter tool
• Migrating the content of the current website into the new IMI website
• SEO (Search Engine Optimisation)
• Integration of social media activities (Twitter, YouTube)
• Continuous maintenance of the new IMI website

Website: www.imi.europa.eu

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