Concept Factory, MC’s partner agency in Luxembourg, is part of The Factory Group. Created in early 2007, The Factory Group brings together the knowhow of five independent companies; the service offer includes market research (Quest), strategic marketing (EXXUS), new media (Interact), sustainable development (Sustain) and last but not least the integrated communication approach of Concept Factory. Since its foundation in 1995, Concept Factory gained an outstanding reputation in both the private and the institutional sector. 50 experts are currently offering their expertise to clients such as the Ministry of Foreign Affairs, the City of Luxembourg, Dexia, Fortis and TELE2.Tango.