Berlin, 06.05.2008 - "Aktion Deutschland Hilft", the Alliance of major German aid organizations, carefully raises the awareness to the current consequences of the hurricane disaster in Myanmar (Burma) by using a TV commercial produced by MEDIA CONSULTA (MC).

In the spot Heiner Brand, coach of the national handball team, appeals to the public to donate. After the devastation and more than 22,000 dead by the cyclone Nargis in Burma the helpfulness is enormous but many do not know where it is sensible to donate to.
The TV spot gives information about Aktion Deutschland Hilft, the merger of ten renowned German aid organizations. The initiative grants an improved and consistent coordination of German aid operations. With its wide range of expertise, due to each alliance partner, Aktion Deutschland Hilft gives fast and comprehensive assistance.

The MC-produced TV spot will be broadcasted nationwide in the week before Pentecost. Pro Bono transmission times could be brokered by the PR agency with famous German TV channels such as ntv, RTL and VOX The key visual of Aktion Deutschland Hilft is an emergency call button, which transports the message of the auxiliary Alliance: "Together faster".

MC designed the key visual "emergency button". The Agency is in
charge of design and implementation of all communication activities in respect of the aid alliance.