The European Year of Creativity and Innovation is launched

MEDIA CONSULTA has been given the responsibility to manage every international communication measure for the European Year of Creativity and Innovation 2009.

On 7 January the Presidency of the European Council, currently held by the Czech Republic, launched the European Year of Creativity and Innovation in Prague. Under the motto “Imagine. Create. Innovate”, it aims to promote creative and innovative approaches in different sectors of human activity and help equip the European Union for the challenges in a globalised world. Working on behalf of the Directorate-General for Education and Culture of the European Commission, MC will be responsible for both the conception and maintenance of the official website. MC will also manage every aspect of all associated European-wide events. This project will be delivered at the same time as the European Year and will focus upon six central themes related to creativity and innovation - cultural diversity, education, knowledge-based society, sustainable development, creative arts and industry. They are conceived as a platform for the exchange of ideas and to help advance creative and innovative thought.

The European Year 2009 will highlight the central role that creativity and innovation plays in advancing the key competencies of personal, social and economic development. This campaign will touch upon a variety of different sectors, including cultural and educational policy, and economic, regional and research policy.

Further information about the European Year of Creativity and Innovation 2009 can be found at www.create2009.europa.eu.

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