http://www.media-consulta.com/ News en http://www.media-consulta.com/fileadmin/templates/images/logo_mediaconsulta.gif http://www.media-consulta.com/ 102 83 News TYPO3 - get.content.right http://blogs.law.harvard.edu/tech/rss Wed, 23 Mar 2011 14:35:00 +0100 http://www.media-consulta.com/press/news/detailview/article/media-consulta-markets-european-delicacies-in-china.html MC introduces European regional indications into the Chinese gourmet market and organises a...
MC’s agency locations in Beijing, Shanghai, Hong Kong and Guangzhou are responsible for a majority of the PR work involved in increasing the popularity of the geographical indications of the EU “Protected Designation of Origin” (PDO), “Protected Geographical Indication” (PGI) and “Traditional Specialty Guaranteed” (TSG) quality seals for food. The campaign seeks to make European delicacies more palatable for the Chinese population.

Another component of PR campaign sees MC escort a top-class EU delegation under the leadership of the EU Commissioner responsible for agriculture and rural development, Dacian Ciolo, during the “European Week” in China. Members of the delegation include the ambassador of the EU in China and more than twenty European brand agents.

Highlights of the one-week tour, organised by MC, are tasting events and cooking shows with Chinese and European celebrity chefs. To promote these events, MC created a specialised bilingual website for contacts from the food industry and press. The website outlines all essential stops of the tour and provides information on subjects like copyright protection of brands.

]]> Wed, 23 Mar 2011 14:35:00 +0100 http://www.media-consulta.com/press/news/detailview/article/media-consulta-achieves-18th-consecutive-year-of-fiscal-growth.html MEDIA CONSULTA ended the fiscal year 2010 with a 2.9 percent domestic and an even stronger 7.3...
In 2010, MEDIA CONSULTA increased its total German revenues by 75.4 million euro and recorded a remarkable growth of 2.1 million euro, which equates to 2.9 percent. Whereas other agencies were forced to discharge employees, MC hired nine additional employees. MC employs a total of 334 people in its German offices in Berlin and Cologne. The agency’s strongest growing sector—advertising—achieved 42.7 percent of MC’s total sales. Public relations assignments contributed to 38.5 percent of this growth.

New customers also contributed their part to the positive outcome. Among them are the German National Tourist Board, the Tourism Ministry of Bulgaria, Germany Trade and Invest, the European Investment Bank and the Directorate General for Agriculture and Rural Development of the European Commission. In addition, MC has also retained its current EU clients.

These results highlight the strength of MC’s global performance – especially in the CIS states and in South America, where the company seeks to step up its engagement in conjunction with its Latin American initiative.]]> Tue, 15 Mar 2011 15:28:00 +0100 http://www.media-consulta.com/press/news/detailview/article/mc-represents-eight-nations-at-itb.html MEDIA CONSULTA (MC) further develops its tourism expertise. During the ITB the Agency promotes its...
Among them is the Hungarian tourism authority, MC’s latest acquisition. To attract more visitors, the agency has developed a radio campaign. For Bulgaria and the German National Tourist Board in Finland, two major wins of 2010, MC has created print ads, TV spots, outdoor campaigns and inserts to promote these travel destinations. This is complemented by press conferences and press trips to inspire media interest.

Ecological sensitive travelling is also an issue at this year’s ITB. Atmosfair will present the first climate ranking of the top 100 global airlines, which aims to identify the biggest polluters in the sky. The ranking should help passengers with their choice of airline. MC is responsible for the implementation of the global presswork and the production of the TV news release.

The Maltese tourism board has been an important client for more than four years. The agency promotes Malta across Western Europe and has designed advertising materials, including print ads, TV commercials, outdoor and online marketing campaigns including viral video spots. Air Malta has also been a long-term client of MC. The agency has not only created the master design for the airline but also positioned adverts all over Europe.

The shift from last minute booking to long-term travelling will have a positive impact on MC’s tourism portfolio. Especially in the Americas, tourism is expected to pick up considerably. In due course of its Latin America initiative, MC will broaden its spectrum and further demonstrate its competence in branding nations. With its recently opened offices in Mexico, Peru, Chile and Argentina, MC will acquire more clients in these categories, and nations in the area of tourism. The agency network already handles several accounts in Brazil and has some prospective new projects such as, corporate campaigns and investment promotions for Rio de Janeiro as well as information campaigns for the FIFA World Cup in 2014 and the Olympic Games in 2016.

MC currently runs 59 offices in 58 countries on all five continents.

]]> Thu, 10 Mar 2011 10:34:00 +0100 http://www.media-consulta.com/press/news/detailview/article/mc-lets-the-sun-in.html MEDIA CONSULTA (MC) launches PR and advertising campaign for the beautiful holiday destination...
The international agency network takes care of all communication measures for print, online, outdoor advertising and TV. MC has also created the new campaign design with numerous motifs which will cover the categories of culture & culinary art, sea, sun & beach, wellness & spa, nature & activity holiday and MICE. On top of that, MC has set up a dedicated editorial and coordination office to manage the press work for the ministry.

The goal of the tourism campaign is to raise awareness of Bulgaria’s variety as holiday destination. Germany is the third largest outbound market for Bulgaria. Around 740,000 German tourists visited Bulgaria in 2009. History enthusiasts can admire ancient monuments and centuries-old orthodox mountain monasteries, active holiday-makers can explore the magnificent mountains of Rila, Pirin and Rhodopes and those seeking recreation can relax in wellness oases or explore the miles-long beaches at the Black Sea.
 
To address young travellers as well as middle aged adults and senior citizens, MC has developed individual communication solutions for each target group. For the Bulgarian Ministry of Economy, Energy and Tourism, MC will create presentations for the B2B sector. Moreover, the agency will organise three press trips to Bulgaria which will cover the following topics of nature & activity holiday, history & cultural activities as well as sea, sun & beach. MC will also be responsible for the organisation and supervision of press conferences at tourism fairs, for example at the ITB International Tourism Fair, the IMEX and the CMT in Germany.

MEDIA CONSULTA has numerous clients in the tourism sector. Several national and regional governments, tourism organisations and companies in the tourism sector put their trust in the international agency network. For many years, MC has worked for the Malta Tourism Authority (MTA) and the airline Air Malta. MC currently implements PR measures on behalf of the Ministry of Culture and Tourism of the Republic of Turkey and is responsible for the marketing and sales measures for the German National Tourist Board (GNTB).]]> Thu, 18 Nov 2010 09:15:00 +0100 http://www.media-consulta.com/press/news/detailview/article/expert-panel-on-the-treatment-of-infectious-diseases.html MEDIA CONSULTA organises international conference in Lisbon
Representatives of medical schools from European universities, agents of professional institutions and business experts at ESCAIDE will discuss and find out about scientific research results and the implementations of these results on a national level. In addition, improved preventative mechanisms in case of a new flu pandemic as well as innovative methods to identify and classify infectious diseases will be discussed.

MC UK accounts for the accompanying press relations and internationally promotes the ESCAIDE with press releases, placement of advertisements and mailings. The MC Event GmbH in Berlin manages all further measures of the integrated campaign: development of a conference layout, production of all conference material and the logistic organisation including on-site assistance.

Host of the ESCAIDE is the European Center for disease prevention and control (ECDC). Since 2006 MC is in charge of several campaigns for the agency of the EU commission, for instance integrated measures for crisis communication and the development of a corporate design.

The complete programme as well as further information on ESCAIDE is available on http://ecdc.europa.eu/en/ESCAIDE.]]> Thu, 11 Nov 2010 09:59:00 +0100 http://www.media-consulta.com/press/news/detailview/article/real-cork.html MEDIA CONSULTA develops info campaign for natural cork stoppers
Until 2011, MC will be responsible for PR, advertising and online measures to promote the natural cork stopper in Germany. MC will coordinate media collaborations and offer strategic advice throughout the communications campaign. The agency will be developing information materials and advertisements in lifestyle and trade magazines. Above that, MC is in charge of press trips to the cork oak forests in Portugal. Additionally, the agency network has created a campaign website; www.natuerlichkork.de  as well as social media applications. For example, a Facebook fanpage (www.facebook.com/natuerlichkork) has been created for wine enthusiasts.

MC has developed individual communications solutions that address for the professional public and consumers. The goal is to emphasise the positive attributes of this natural product compared to screw caps and other synthetic stoppers. A survey from the University of Mannheim, commissioned by MC, showed that 57 percent of all German wine connoisseurs prefer cork stoppers as a bottle top.

The cork stopper is impressive because of its high quality and its associated wine culture, as well as its sustainability. It properly seals the bottles, has the best balance of carbon emissions and is one hundred percent recyclable. To emphasise these properties, several measures are being implemented through strategic co-operations. MC’s partners for the project include the Nature and Biodiversity Conservation Union (NABU), the Association of German Quality and Prädikat Wine Estates (VDP) and the Federal Association of Organic Wine Producers (ECOVIN).
]]> Fri, 24 Sep 2010 00:00:00 +0200 http://www.media-consulta.com/press/news/detailview/article/worldwide-in-demand-high-class-food-made-in-europe.html MC presents EU Commission at the trade fair “World Food Moscow“
On site, representatives of the Directorate-General for Agriculture and Rural Development will answer all questions related to European food. The aim is to increase awareness of high quality, European natural products in Russia through various cooking shows, workshops, tastings and lotteries.

Within the framework of the “World Food Moscow“, MC will additionally host the conference “Tasty Europe Day” on 16 September. International experts from the food industry will discuss the advantages of high-class groceries made in Europe as well as their prospects on the Russian market.
 
Supplementary to the trade fair, MEDIA CONSULTA will implement a broad promotion in collaboration with the renowned Russian supermarket chain X5. For one week, people will have the opportunity to taste European food in several supermarkets based in Moscow and Sankt Petersburg to discover its flavour and quality.

MEDIA CONSULTA’s event unit has longstanding experience in organising national and international expositions and shows. MC also supervised various food and beverage trade fairs: At the ANUGA 2009 in Cologne/Germany, the agency supported the booth of Israel with PR and marketing measures. 
]]> Mon, 13 Sep 2010 00:00:00 +0200 http://www.media-consulta.com/press/news/detailview/article/mc-organises-trade-fair-appearance-of-the-european-commission-at-the-ifa.html Integrated campaign informs about CE marking
Consumers as well as small and medium sized enterprises are often not fully familiar with CE marking. The Directorate General of Enterprise and Industry wants to use their 2-year information campaign to educate about this subject. From this marking, the consumer can see that a product complies with all EU-regulations and thus can be marketed and sold throughout the whole of the EU.

From September 3-8 2010, MC will organise the trade fair appearance of the European Commission at the IFA Berlin and will answer all questions regarding the CE marking. For enterprises, the certification process and the meaning of CE marking are important in order to gain access to the European market.

The IFA is the world’s largest trade fair for consumer electronics and electronic household appliances. For the 50th time, international representatives of this industry sector introduce their new products and innovations.

In addition to organising trade fair stands and educational seminars for enterprises, MC also informs audiences about the CE marking with a viral spot and provides background information on the newly developed and designed website www.ec.europa.eu/CEmarking. Using information and promotion material such as flyers and give-aways, MEDIA CONSULTA draws attention to the EU-campaign on an international level.]]> Fri, 03 Sep 2010 00:00:00 +0200 http://www.media-consulta.com/press/news/detailview/article/media-consulta-in-the-fast-lane-with-fernando-alonso.html PR campaign launches Scuderia Ferrari, the new fragrance for men, in Germany
Designed for men in the fast lane, the perfume combines fresh lemon and green tangerine essences with sensual notes from cardamom, cedarwood and musk. Mint and pepper flavours complement the creation. With his youthful charm and spirit, Formula One racing-driver Fernando Alonso is the perfect ambassador for this new Ferrari fragrance. The perfume is for all sporty and self-confident men who like to share this attitude for life.

Karine Dubreuil, perfumer at internationally renowned design company MANE, created this fragrance for winners. Thierry de Baschmakoff, founder and Creative Director of Parisian design agency AESTHETE, is responsible for the design of the flacon.

MC’s will write press articles, correspond with journalists and carry out sweepstake promotions in order to advertise the brand Scuderia Ferrari, and boost its sales.

MEDIA CONSULTA has been working with ars Parfum Creation and Consulting GmbH since the beginning of 2009. In early 2010 ars Parfum Creation, in collaboration with Morris Profumi, entrusted MEDIA CONSULTA with the conception and implementation of PR campaigns for the launch of new international fragrances.]]> Thu, 19 Aug 2010 00:00:00 +0200 http://www.media-consulta.com/press/news/detailview/article/media-consulta-mc-expands-in-latin-america.html Establishment of network agencies in each Latin-American country and MC advises business university...
MC plans to continue its European success story in Latin-America. CEO Harald Zulauf explains the pursued strategy: “As the only agency network worldwide, MEDIA CONSULTA is presently in all EU member states and in most Eastern European countries belonging to the Commonwealth of Independent States (CIS). By founding a network across Latin-America, we are responsive to the ongoing growth in this economic region.”

In the middle of August, Zulauf will hold talks with existing and potential clients in Brazil. Special emphasis is on the topics of tourism and sports marketing. In 2014, Brazil will host the FIFA World Cup; in 2016, the Summer Olympics will take place in Rio de Janeiro. MEDIA CONSULTA will present its work to the organisation committees of both events. Moreover, meetings with Brazil’s foreign minister Celso Amorim and representatives of the Brazilian presidential chair are on the agenda. During these meetings, ideas for image campaigns will be discussed.  

In talks with the Brazilian Ministry of Agriculture, a worldwide campaign to promote Brazilian coffee and the fruits of the region will be drafted. During a meeting with the governor of Rio de Janeiro, investment assistance measures will be developed in order to position the city as an innovation and science hub.

From August 15th to 17th, 2010, Zulauf will attend the International Advisory Council of the prestigious business university Fundação Dom Cabral (FDC) in Nova Lima. Last year, the council was founded with the aim to develop the FDC as a leading educational institution for global networking and corporate social responsibility (CSR). The board consists of CEOs of global companies; among them are representatives from Danone, Fiat, Siemens and the New York Stock Exchange. Harald Zulauf was appointed to represent the communications industry.  

For further information about the Fundação Dom Cabral International Advisory Council, please visit www.fdc.org.br/en/council/. You will find details about the MC global network on our website www.media-consulta.com/global-network.html.]]> Mon, 16 Aug 2010 00:00:00 +0200