Inhalt
MC International Holding
Integrated communication - in Europe and worldwide
MC is one of the few full service agencies able to offer all communication services from a single source – throughout Europe and internationally. The internationally experienced communication professionals of the specialist PR agency MEDIA CONSULTA International plan, control and co-ordinate cross-border campaigns and communication projects. They are particularly experienced in working with international journalists. The agency has established excellent contacts with European and international media (print, TV, radio). This enables us to use multipliers which successfully draw attention to your message. What is more, our own in-house editorial staff – supported by a network of freelance journalists - provide optimum coverage of a wide range of topic areas such as education and culture, sport, new technologies, science and finance, not to mention farming, humanitarian aid and development aid.
Creative tasks are generally taken care of by our pan-European expertise centre for creation, copywriting and public relations in London. The MC expertise centre for pan-European online projects and our central translation service are based in Malta. The latter provides translations and text adaptations in all 20 languages of the EU. The MC specialist agencies for international PR, advertising and media, event management, TV production and the in-house editorial team in Berlin round off our portfolio of integrated communication.
Think globally - act locally: the MC network
In order to be able to plan, adapt and implement communication campaigns with potential partners and stakeholders across national borders, MC maintains a highly capable and well co-ordinated network of agencies and correspondents with a wealth of experience and a high degree of skill in integrated communication. MEDIA CONSULTA is thus represented in all 27 EU member states, in the capital cities of the EU accession countries and in key business centres in all continents of the world. The European MC network with its staff of more than 900 has an excellent infrastructure and has worked successfully for many years in the areas of integrated communication, PR and marketing. All the strands from the various countries come together at the MC network headquarters in Berlin, where planning and implementation of strategies is centrally co-ordinated. In collaboration with its network agencies, MC has realised various integrated pan-European campaigns in the 27 EU member states, all accession states and the EFTA countries in this way, for example “The European Year of Creativity and Innovation 2009“, "The European Year of Intercultural Dialogue 2008", “Feel free to say no“ and “For Diversity. Against Discrimination”.
Central co-ordination - national adaptation
For any information or advertising campaign to reach its target group throughout Europe and beyond, we take structures, cultures and legal frameworks in the various countries into consideration even at the conception stage. MEDIA CONSULTA is able to develop campaign concepts which can be implemented throughout Europe. We ensure adaptation to a specific national context is implemented simply, efficiently and as profitably as possible. Our menu selection concept and all campaign measures are tailored to national specifications. Our expert network agencies and other national partners such as research centres and universities provide us with the necessary data.
Partnership building throughout the whole of Europe
MEDIA CONSULTA can demonstrate particular expertise in relation to international communication campaigns in the area of strategic partnership building. For example, MC has established valuable partnerships with international, national and regional media throughout Europe, as well as having entered into strategic co-operations with news agencies such as dpa, Reuters, AP, APTN and media partners such as news aktuell, EBU, ACT and Circom. Our network has access to the national news agencies of the 27 EU member states, the EU accession states and news agencies outside Europe. In order to communicate and convey a message as effectively as possible, it makes good sense and is indeed important to establish partnerships with credible social figures. With the necessary political sensitivity, MEDIA CONSULTA works on international campaigns with stakeholders and NGOs at European and national level. Depending on the depth and breadth of the topics and communication measures concerned, MC may draw on national or international experts to supplement our own expertise and – a crucial point – to take specific national particularities into account.