MC Interactive GmbH

A mouse click ahead: MC creates interactive worlds

Campaigns are no longer guaranteed success with a simple online presence. The Internet is becoming an essential part of the marketing mix. New media enables campaigns to have a truly global presence at the touch of a button or a fraction of the place. With the possibilities for interaction, animation and networking, online media are in a position to provide specific back-up for integrated campaigns with a high level of added value.

Breaking down obstacles: barrier freedom from A-Z

Barrier freedom is one most important requirements of websites today. MEDIA CONSULTA Interactive demonstrates how websites can still be exciting, informative and visually attractive: with our modern, innovative and CD-appropriate design of barrier-free websites we set standards - naturally including state-of-the-art dialogue mechanisms, adherence to national and international guidelines and using content management systems such as CoreMedia, NPS, RedDot and open source content management systems such as Typo3 and Plone. We thus create solutions with lasting success - and websites the target groups will love.

Example: interactive worlds

Conception, design and implementation of the “Organic Farming” website http://ec.europa.eu/agriculture/organic/splash_en (DG AGRI)
Services: Conception, design and implementation of an “Organic Farming” website featuring information on organic farming and sector-relevant EU policies, contact search functions, a news section and a Kid’s Corner. Programming of the website in 22 languages. Conception, design and implementation of a “toolbox” that is hosted on the website and placed at disposal free of charge for national information campaigns and promotion programmes as well as stakeholders and the general public.

Development of the campaign website www.dialogue2008.eu (DG EAC)
Development of an EU-wide communication platform for civil society, media and general public, especially young people (triple approach). The full version of the website in the final campaign layout was launched during the official media launch of the European Year in December 2007.