MC Sport & Entertainment GmbH

Youth and music marketing

Another of our key assets is youth and music marketing. Here, MC produces individually tailored youth marketing concepts for companies and brands – whether above-the-line or below-the-line. This includes organising shows for sales promotion, developing and producing music videos and sponsoring bands. Young people are open to new trends and brands and are important sources of advice within their social environment when it comes to purchase decisions. Due to their know-how in many product areas such as electronics, music, travel and clothing, they often have an important part to play in purchase decisions within the family and household context. Judgement and taste are formed at an early age: approx. 50% of teenagers decide on their own appearance and preferred products by the time they are 14 years old. Two years later this increases to 80%. Brands and products which are not known or have not been “learned” by the age of 16 require five times as much advertising to achieve a similar degree of familiarity among the over 25-year-olds. Young people aged between 14 and 25 have some 25 billion euros a year to spend on their favourite products. The 16–19-year-olds alone have around 190 euros to spend per month. MC is happy to provide sound expertise in the field of youth marketing which is based on representative and regularly conducted market research.

Why youth marketing? Young people are an important source of advice to their parents in making purchasing decisions and they have considerable purchasing power themselves. This is why youth and music marketing are two of the central pillars of MEDIA CONSULTA Sport & Entertainment. We create tailor-made youth marketing concepts which are precisely geared towards the target group. We have extensive experience in organising shows for sales promotion, developing and producing music videos and sponsoring bands. This allows us to confront two major challenges of the brand industry: brand loyalties which are formed early on in life and appealing consistently to the 14 – 25 target group.